Using Interactive Media & Multimedia to Grow Your Business
This hands-on, half-day workshop aims to help businesses with understanding how to integrate Augmented Reality, 3D models, 2D animations, video, images and sound and other forms of interactive media and multimedia into their marketing and promotion plans for mobile environments and social media networks. Participants will learn how other companies have successfully used interactive media to grow their businesses and receive assistance with developing a plan of action for their own companies that includes a needs assessment that fits their customer base and planning a budget for the execution of the plan. The final segment of the workshop focuses on measuring success through the effective use of analytics.
The workshop is taught by experts in web promotions and marketing as well as artists specializing in interactive media and multimedia.
Following the workshop, participants can meet with instructors for a 1.5-hour Independent Consultancy that aims to provide participants a customized strategy for moving forward with a social media marketing campaign ideal for their company. Included will be an analysis of keywords effective for findability, suggestions for improving SEO, and a calendar of postings for appropriate social media channels.
The co-located Business Workshop takes place on 17 September 2019.
|09:00 – 09:15||Introductions|
|09:15 – 10:30||Demonstrations and Case Studies|
|10:30 – 11:30||Developing a Plan of Action|
|11:30 – 12:00||Measuring Success|
|12:00 – 13:30||Lunch|
|13:30 – 15:00||Independent Consultancy (optional)|
(Schedule may be slightly adapted.)
- Registration fees: $200 (early bird, i.e., until Aug 27), $230 (late); optional: +$180 for independent consultancy
- Registration for this workshop will open soon; please come back later
- For any questions, please contact Dene Grigar